- sharing information
- exchanging
ideas
- working together
to improve skills and service delivery in government
- networking
to develop new business relations and opportunities
- promotion
and application of marketing and sales knowledge
- arranging
for guest speakers to attend association functions
- organising
forums on topics of interest
Why
GEMA is needed
In a world of rapid change, arms of
government are embracing new systems and technologies
to
deliver services more efficiently to clients.
Innovative marketing and
sales techniques are essential to satisfy the expanding
objectives set by government.
Considerable pressure
is placed on the individuals who provide services, and
on the government organisations which initiate the services,
to deliver marketing programs that are both effective
and cost-efficient.
This is the modern marketing
challenge for all entities. It is a challenge being met
by an organisation called the Government Entities Marketing
Association (GEMA) established in 1993, which provides
solutions and support relevant to the day-to-day operations
of modem governments.
GEMA will assist individuals
and organisations directly involved in the marketing of
services in all three tiers of government.
How
GEMA will support sponsors
GEMA's charter is to provide support
to government entities through innovation in marketing
and sales.
Its aims are to:
- provide new business opportunities
and improve customer service standards
- provide educational assistance and
support to marketing and sales people
- support the role of marketing and
sales within government organisations and achieve its
acceptance as an integral part of modern business practice
promote best practice
- promote a better working relationship
between all levels of government
How
GEMA will assist individual members
Through the networking opportunities
provided by the range of GEMA activities, members will
be able to access information and ideas on:
- art direction, design and printing
- customer assistance programs
- consumer affairs assistance
- direct marketing
- marketing strategy planning and
development
- marketing and sales
- outsourcing
- product development
- procurement
- public relations
- sales promotion programs video production
- writing
How
GEMA will support service providers
GEMA can facilitate access to a wide
range of specialised marketing and sales services. This
will be achieved by:
- distribution of data base register
to all sponsors, members and service provider members
- responding to membership enquiries
for referral information
- including in event functions and
newsletters
